Swoolie Logotype

Swoolie is a sweater and winterwear brand that emphasizes comfort over all else. The logotype for the brand was designed to emphasize the cozy, soft nature of the product, emphasizing folds in fabric and other details of the product, such as the sleeves of sweaters. This sans-serif display typeface was designed primarily for large format usage, such as on catalogues, signage, and packaging, while accommodating use on smaller products, such as the tags of the product. In addition to the other sans-serif display typefaces that precede it, inspiration was drawn from graffiti, to give Swoolie a contemporary style while embracing the overlap born from the cloth nature of the logotype.